Established in May 2008, COEN CO., LTD., operates the COEN brand of men’s and women’s casual clothing targeting the new basic trend-conscious market, which consists of customers who generally look for affordable prices but who also have a strong interest in fashion. COEN offers reasonably priced contemporary casual clothing based on the theme of easy chic.
As its product strategy, COEN aims to build a product supply structure that boasts competitive advantages in terms of both quality and price as well as a multi-store chain operation while realizing high productivity and profitability by using its unique American casual-based product development capabilities and availing itself of the production capabilities of business partners.
Corporate Website (Japanese only)
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